Ritchie Implement Takes on Full-Line AGCO Contract at Barneveld, Wis., Store

DULUTH, Ga. — AGCO today announced the addition of Ritchie Implement as a new authorized AGCO dealership serving farmers across southwest Wisconsin, effective April 1, 2026. The dealer will operate a full–service location in Barneveld, Wis., along with a parts and service location in Lancaster, Wis., supporting customers across Dane, Grant, Green, Iowa, Lafayette, and Sauk counties. Ritchie Implement will provide sales, parts and service for AGCO's full-line of production agriculture equipment and technology from its popular Fendt, Massey Ferguson and PTx brands.

Ritchie Implement was the 2015 Farm Equipment Dealership of the Year. The 4-store Wisconsin dealership carries Case IH, Claas, Kubota, Meyer's, Bobcat, Drago, Ferris, Grasshopper, Great Plains, JCB, J&M, Land Pride, Oxbo, Woods, Stihl, Meyer Farm Equipment, Vermeer, Polaris and Ag-Bag products. 

AGCO's addition of Ritchie Implement as a dealer fills a void in southern Wisconsin, with Ziegler exiting the ag market in the area and Scott Implement, a Massey Ferguson and New Holland dealer that closed due to retirement in February, explained Ron and Tony Ritchie.