Webb’s Machinery Recognized by New Holland as a Leading North American Equipment Dealer with the 2025 Blue Star Dealer Standards Award

Feb 25, 2025

Recently, Webb’s Machinery received the Blue Star Dealer Standards Award from New Holland, which recognizes North American New Holland dealers for their performance and exceptional customer-centric experience. The Blue Star is awarded to New Holland dealers demonstrating the commitment to enhance all areas of their business, from identifying and implementing best-in-class business practices to elevating the customer experience.

“It gives me a great deal of pride to know that all six of our stores qualified for the Blue Star Award. I give credit to the hard work and diligence of our management team as well as the dedication and commitment of all our staff. I also appreciate the continued relationship we have with our loyal customers.”

Scott Webb – Dealer Principal

The Blue Star award program is open to all New Holland dealers, with the judging based on four pillars critical to the success of today’s modern agricultural dealership: Capital investment, competitive competency, customer support and satisfaction and organizational performance. New Holland then assesses and scores these principles across seven key areas — customer experience, sales, marketing, operations, parts, service and technology — of a New Holland dealer’s business. Ultimately, to be recognized, dealers must meet a specific scoring threshold in six out of the seven ‘required’ criteria to be awarded the Blue Star Dealer Standards award.

“We are pleased to recognize the success of Webb’s Machinery. Their laser focus on driving not only a consistent but remarkable experience for their customers across every facet of their business is an amazing feat. They truly embody the New Holland spirit across their entire organization,” says Mark Lowery, director of network development for New Holland North America. “We’re excited to see how they continue to elevate their customer-centric approach and work with their customers to address the business-impacting challenges and opportunities they face every day.”

Webb’s Machinery was presented with the Blue Star award at the 2025 New Holland North America dealer meeting, Feb. 5-7 in Orlando, Fl. In attendance to celebrate Webb’s Machinery were fellow New Holland dealers and members of the New Holland and CNH Global Leadership Teams.

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Left to Right: Carlo Lambro (Brand President of New Holland Global), Dan Webb, Ryan Schaefer (Vice President of New Holland North America), Scott Webb, Mike Gottselig, Miles Mackow, Adam Webb, Mark Lowery (Director of Dealer Network New Holland)

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Video: How women saved agricultural economics and other ideas for why diversity matters | Jill J. McCluskey

Dr. Jill J. McCluskey, Regents Professor at Washington State University and Director of the School of Economic Science

Dr. McCluskey documents that women entered agricultural economics in significant numbers starting in the 1980s, and their ranks have increased over time. She argues that women have increased the relevance in the field of agricultural economics through their diverse interests, perspectives, and experiences. In their research, women have expanded the field's treatment of non-traditional topics such as food safety and nutrition and environmental and natural resource economics. In this sense, women saved the Agricultural Economics profession from a future as a specialty narrowly focused on agricultural production and markets. McCluskey will go on to discuss some of her own story and how it has shaped some of her thinking and research. She will present her research on dual-career couples in academia, promotional achievement of women in both Economics and Agricultural Economics, and work-life support programs.

The Daryl F. Kraft Lecture is arranged by the Department of Agribusiness and Agricultural Economics, with the support of the Solomon Sinclair Farm Management Institute, and in cooperation with the Faculty of Agricultural and Food Sciences.