Farmer Co-ops Celebrate Agriculture’s Resilience on National Ag Day

Mar 24, 2021

The National Council of Farmer Cooperatives (NCFC) joined with farmers, ranchers, co-ops, agribusiness and grower associations across the country in celebrating the importance of American agriculture on National Agriculture Day on Tuesday.

“National Agriculture Day is always a time to celebrate American agriculture and the amazing bounty that it provides to consumers here in the U.S. and around the world. The past year, however, highlighted in the most dramatic way possible just how important this country’s farmers, farmworkers and food sector employees truly are,” said Chuck Conner, president and CEO of NCFC. “The pandemic strained the food and agriculture supply chain, in some cases to near the breaking point; yet American agriculture has proven resilient thanks to the hard work and sacrifice of those who grow, harvest and process crops and care for farm animals.”

National Ag Day is organized by the Agriculture Council of America and celebrated in classrooms and communities across the country. ACA is a nonprofit organization composed of leaders in the agricultural, food and fiber community, dedicating its efforts to increasing the public’s awareness of agriculture’s role in modern society.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.