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FarmLink Completes Summer Crop Tour

FarmLink Marketing Solutions recently wrapped up a summer Prairie crop tour.
 
Chief Market Analyst Neil Townsend talked about how things are looking in Manitoba.
 
"We heard a lot about flooding in Manitoba and overland river flooding. There's really not too much evidence of that," he said. "Crops in Manitoba look pretty good. Lot's of potential there. The cereals really are the headline. People were marveling at the oat crops that they were seeing and the wheat crops and the barley potential there. A little bit less enthusiastic, not that it's bad, but just less enthusiastic about the soybeans and the canola crops that they were looking at."
 
Townsend commented on a few concerns.
 
"Some evidence of bugs like grasshoppers were something that we saw a lot of and in certain areas we some root rot and stuff like that. The disease story isn't like a big headline, certain things can develop but the conditions thus far have been pretty good and support a higher quality crop. Again, that could change based on what happens in August and certainly we've seen many times where things have turned for the worst due to inclement harvest weather."
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Trending Video

How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.