Winnipeg-based FarmLink Marketing Solutions and Saskatoon's Ag Exchange Group have become strategic partners with FarmLink selling its brokerage department to Ag Exchange Group.
FarmLink is currently tackling commodity price discovery with Ag Exchange's CXN360 platform for price discovery.
"Rather than trying to reinvent and look for ways to stay relevant in commodity price discovery, partnering with Ag Exchange solidifies our approach to lead with strategy," says Mark Lepp, CEO of FarmLink. "Our goal is to increase transparency to help our clients strategically grow their business and to leverage information and technology into new opportunities."
Full details about the strategic partnership are still under discussion.
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