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Feeding changes open opportunities

There’s a strong relationship between health and growth in a calf’s early life and that animal’s lifetime production. That means what happens to a calf in its first few hours and days is extremely critical, particularly concerning what it’s fed.

What, how much and when to feed calves is changing and opens new opportunities for producers to impact the long-term health, growth and productivity of their animals, said Michael Steele, a professor in the University of Guelph-Department of Animal Biosciences.

“You can mold the calf when it’s born,” he said. “We call this developmental plasticity, which is strong early in life and goes down as time goes on.”

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.