FEMA Marketing & Distribution Convention Registration Now Open

Oct 03, 2024

With a focus on connecting manufacturers with distributors or manufacturers representatives, the Marketing & Distribution is a unique industry event. The Farm Equipment Manufacturers Assn. meets concurrently with the Equipment Marketing & Distribution Assn. creating an opportunity for our members to meet with marketing partners from different areas of the country over a few short days. This year's event is Oct. 22-24 in Addison, Texas. Registration is now open.

During the Convention, Farm Equipment will recognize the inductees into the 2nd Annual Shortline Legends Hall of Fame, including Howard Martin, Richard Unverferth, Al Myers, Cyril & Louis Keller and Wilf Degelman.

Timely speakers provide sales training, workforce development education, industry forecasting, and more. Product councils discuss equipment standards. Members connect during planned networking events or during more casual hallway conversations.

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Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.