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“Fitbits” For Cows: The Latest Precision Dairy Cattle Monitoring Technology

By Maddie Curley
 
Precision dairy cattle monitoring systems use accelerometers, just like Fitbits, to detect changes in an animal’s behavior and activity. Instead of counting steps and tracking fitness goals, these precision dairy cattle monitoring systems are able to detect when a cow may become ill or is coming into estrus. These technologies can evaluate cow comfort by monitoring activity, feeding time, lying time, mounting activity, real-time location, reticulorumen pH, rumination time and body temperature.
 
 
This new technology will be on display at the upcoming MSU Agriculture Innovation Day, where producers will be able to see firsthand how it works. Barbara Wadsworth Jones, director of the Southwest Regional Dairy Center at Tarleton State University, will be discussing how precision dairy cattle monitoring technology can benefit producers and how they can be use it to improve dairy production.
 
“Consumers are demanding more from producers,” Jones said. “This new technology has the potential to detect when an animal becomes ill and could reduce the amount of antibiotics needed to treat that animal.”
 
Being able to detect when a cow becomes ill allows producers to quarantine that animal and prevent other cows from getting sick. These technologies also allow producers to treat their sick animals sooner, thus reducing the amount of time they are out of the milk production line and limiting revenue loss.
 
Jones will speak with farmers and researchers about what these technologies are capable of when Michigan State University (MSU) hosts its second annual MSU Agriculture Innovation Day: Focus on Forages and the Future on Aug. 24, 2017, at the Lake City Research Center in Lake City, Michigan.
 
Precision dairy cattle monitoring systems are available from several manufacturers, Jones pointed out, and it’s important for producers to understand how models differ from one another and what management software to use.
 
Differences between models can include what information is recorded, where the devices are designed to be attached to the animal and what information is synced with management software. Keeping detailed records of which device is assigned to which animal and checking the device monthly to ensure proper working order are best practices.
 
“Managing these technologies on-farm is easy once you have an understanding of how your devices work and what information they produce,” Jones said. “The data is valuable only if you keep good records of which animals are wearing which devices.”
 

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CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.