Flax Council Of Canada Looking To Develop New Opportunities

May 18, 2021

The Flax Council of Canada has been working on a new business plan.

Wayne Thompson, the Executive Director of Sask Flax, also serves as the Chief Executive Officer for FCC.

"We're working on our new business plan that focuses on market access issues to maintain the trade with the world and our customers. We have new customers that we're going to have to seek out as we continue to grow more flax and diversify our markets."

Thompson notes part of their new business plan is to encourage new memberships.

"We've got a core set of members that have been with the Flax Council of Canada for several years, but we want to broaden that membership. We do have a need to have more people around the table so we have a broader conversation and understand what other players that maybe aren't around the table right now are seeing and dealing with, so that we can benefit the industry in the broadest sense."

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.