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Get your boots ready

You can learn a lot just by looking at someone’s boots. Big boots, little boots, dirty boots, clean boots – just like a book, every boot tells a story.

At AFSC, working alongside producers each day means we have the privilege of being a small part of their stories. Farming and ranching is an incredibly diverse and demanding industry filled with some of the most hardworking and resilient people imaginable – and we want everyone to know!

We’re asking producers to give people a glimpse of what it’s like to actually walk in their boots.

Here’s how you can participate:

​​​​1. Take a picture of yourself in your boots. Be creative.

2. Tell us your story by answering one or more of the following questions:

  • What do you love about farming or being part of the agriculture industry?
  • Why were you drawn to this industry?
  • What is a challenge you face as a producer?
  • What excites you most about the future of agriculture and why?
Click here to see more...

Trending Video

Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."