Government of Canada announces funding to improve the sustainability and competitiveness of Canadian cereals

Oct 16, 2024

Cereal crops are a staple of Canada's agricultural sector. Last year, we exported 29.8 million tonnes of wheat, barley and oats, valued at $13.8 billion, and demand continues to grow.

To support the competitiveness and sustainability of Canadian cereals, today, Terry Duguid, Parliamentary Secretary to the Prime Minister and Special Advisor for Water and Member of Parliament for Winnipeg South, on behalf of the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced up to $7.3 million in funding to Cereals Canada through the AgriMarketing Program and the AgriScience Program – Projects Component, two initiatives under the Sustainable Canadian Agricultural Partnership.

Cereals Canada is receiving up to $6,660,817 through the AgriMarketing Program to increase market access, improve customer support, and expand exports through initiatives like technical exchanges, market research, and knowledge sharing among stakeholders.

Through the AgriScience Program – Projects Component, Cereals Canada is also receiving up to $674,249. This funding will support research on how environmental conditions impact cereal crop quality during the growing season. It will also expand milling expertise, establish oat quality standards, and compare Canadian wheat with international competitors to strengthen Canada's place in the global market.

By sharing key insights on the performance, functionality, and marketability of Canadian cereals with customers, producers, and partners, these projects will drive market growth. At the same time, by investing in research to help farmers adapt to environmental challenges, they will further build on Canada's reputation as a reliable supplier of high-quality, sustainable cereal grains.

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Video: Independent Seed, National Impact | On The Brink: Episode 9

A survey of 200 independent seed businesses reveals what Canada's seed sector actually contributes — and what it stands to lose.

On the Brink, Justin Funk, a third-generation agri-marketer, shares the findings of a national survey conducted in early 2026. The numbers reframe the conversation: independent seed companies in Canada represent upwards of $1.7 billion in dedicated seed infrastructure, approximately 3,000 full-time equivalent jobs in rural communities, and an estimated $20 million in annual community contributions. And roughly 90% of Canada's cereals, pulses, and other small pollinated crops flow through them.

The survey also asked how dependent these businesses are on public plant breeding to survive. The answer was unambiguous. For policymakers evaluating the future of publicly funded breeding programs, Funk argues the economic case for this sector and the case for public plant breeding are the same argument.

On the Brink is a cross-country video series exploring the future of plant breeding in Canada. Each episode features voices from across the industry in an open, ongoing conversation about innovation and long-term investment in Canadian agriculture.