Ottawa, Ontario – Canada is a large producer of mushrooms and the sector plays an important role in the economy. The Government of Canada is helping the industry continue to seize new market opportunities that contribute to the sector's profitability and growth.
The Minister of Agriculture and Agri-Food, the Honourable Marie-Claude Bibeau, announced an investment of up to $344,100 for the Canadian Mushroom Growers' Association (Mushrooms Canada) to support market growth for Canada's mushroom sector.
Under the AgriMarketing Program, funds are being utilized to help Mushrooms Canada increase consumer and stakeholder knowledge of the nutritional benefits of mushrooms. The project being funded aims to maintain and expand Canadian mushroom demand and consumption domestically and in the United States through industry-led promotional activities.
Activities under the project will highlight Canadian mushrooms and leverage Canada's reputation for high-quality products, helping to grow sustainable demand. This investment supports market expansion opportunities, which contribute to economic prosperity for Canada's mushroom growers, support local economies and increase exports for the industry.
This investment demonstrates the Government of Canada's commitment to help strengthen, diversify and grow markets for Canadian mushrooms, which supports economic growth and contributes to a stronger Canadian agricultural sector.
Source : Government of Canada