Great Tastes of Manitoba (GTOM) will receive $60,000 through the Ag Action Manitoba program under the Canadian Agricultural Partnership toward the production of Season 33 of its television series, federal Agriculture and Agri-Food Minister Marie-Claude Bibeau and Manitoba Agriculture Minister Derek Johnson announced today.
GTOM is a television series that showcases the nutritious, affordable and delicious foods produced by Manitoba farmers. The show is an industry-led collaborative initiative that was established in 1991 and has evolved to a full digital brand providing information on food production practices and local food, to help bridge the gap between consumers and local farmers.
As COVID-19 influenced conversations about food systems in Canada, GTOM responded by developing a new model to support Manitobans spending more time cooking at home.
With the show’s farm-to-table focus, each episode includes a Before the Plate story. These stories introduce viewers to the families and agricultural communities that bring these ingredients to market, creating an opportunity for consumers to learn about food production and to understand the values of the people working in Manitoba’s agricultural sector.
GTOM reaches urban consumers who are making food purchasing and preparation decisions for themselves and their families. Consumers consider farmers to be a reputable source of information about food safety, sustainability and health benefits.