Year 1 in ReviewVideo: Year 1 in Review
The National Canola Marketing Program, a partnership between Alberta Canola, SaskOilseeds, and Manitoba Canola Growers, launched an initiative to showcase canola’s full potential. Their mission? To help Canadians see beyond canola’s well-known role as a cooking oil and develop a nationwide sentiment from apathy to love for the crop. Our campaign launched with a 30-second ad featuring Canadian Canola turning heads in an airport. Then, continued to amplify the story through a series of fact-filled, online “streeter” videos; a new website www.hellocanola.ca; strategic partnerships with influencers across nutrition, cooking, lifestyle and farming communities; boosted social shorts; and targeted media outreach.