Growth opportunities for Canadian agri-food in the ASEAN market

Dec 18, 2024

As Canada looks to further diversify export markets and reduce the marketing risk that comes from an overreliance on the U.S., Asia looms large. China and India are Asian markets that have not been fully tapped yet but ongoing geopolitical tensions are making it difficult to develop more significant trade relations. Another option for Canadian exporters is Southeast Asia, a key area within the larger Indo-Pacific region. Canada’s exports there have grown across the three major categories of agriculture, food and fertiliser, but there’s even more growth that’s possible.

In this post, we identify some food products and ag commodities highlighted in recent research that are currently not reaching their export potential.

The ASEAN market is one of the world’s largest

The Association of Southeast Asian Nations (ASEAN) is a regional intergovernmental organization with 10 member states: Brunei Darussalam, Cambodia, Indonesia, Lao People’s Democratic Republic, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.

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Video: Winter Canola Trial in Mississippi | Can It Work for Double Cropping? | Pioneer Agronomy

Can winter canola open new opportunities for growers in the Mid-South? In this agronomy update from Noxubee County, Mississippi, Pioneer agronomist Gus Eifling shares an early look at a first-year winter canola trial and what farmers are learning from the field.

Planted in late October on 30-inch rows, the crop is now entering the bloom stage and progressing quickly. In this video, we walk through current field conditions, fertility management, and how timing could make this crop a valuable option for double-cropping soybeans or cotton.

If harvest timing lines up with early May, growers may be able to transition directly into another crop during ideal planting windows. Ongoing field trials will help determine whether canola could become a viable rotational option for the region.

Watch for:

How winter canola is performing in its first season in this Mississippi field

Why growers chose 30-inch rows for this trial

What the crop looks like as it moves from bolting into bloom

Fertility strategy, including nitrogen and sulfur applications

How canola harvest timing could enable double-cropping with soybeans or cotton

Upcoming trials comparing soybeans after canola vs. traditional planting

As more growers look for ways to maximize acres and diversify rotations, experiments like this help determine what new crops might fit into existing systems.