Toronto, Ontario – Agriculture and Agri-Food Canada - Marking Ontario Craft Beer Week, the governments of Canada and Ontario are investing more than $1 million in 20 projects that will help craft breweries in the province better market their products locally and internationally, expand their operations and contribute even more to the economy.
Through the Canadian Agricultural Partnership, the federal and provincial governments are providing support for technology solutions and marketing plans that will help craft breweries to expand markets and grow their businesses.
Craft beer is a fast-expanding industry in the province. The Ontario Craft Brewers Association estimates the sector employs over 2,000 people in direct brewery jobs and thousands more in indirect jobs in industries such as tourism, food service, agriculture, and packaging and distribution, contributing over $1 billion towards Ontario's economy annually.
Since first being introduced to the market in 1984, locally brewed Ontario craft beer has steadily gained popularity to become one of LCBO’s fastest-growing categories. Currently, there are approximately 184 craft breweries selling their product via the LCBO network, which generated almost $120 million in sales last year.
This investment supports projects that include:
- $2,275 for Shacklands Brewing Co. to complete a market research study and marketing plan.
- $75,000 for Great Lakes Brewery to purchase and install a new centrifuge separator system to reduce waste and increase efficiency and production.
- $148,750 for Amsterdam Brewing Co. Limited to invest in a wet grist milling system to help improve labour productivity and product quality while also reducing waste.
These investments are part of $417 million committed by the federal and provincial governments to support the agri-food and agri-products sectors in Ontario.
Source : Government of Canada