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How do you keep a kid on the farm?

The truck’s name was Little George. It was brilliant orange, the only colour available when, decades before online shopping, Wanda McConnell went to town to pick up paint.

The truck takes up the foreground of a grainy photo, taken in the summer of 1973 around the time of the Hamiota parade. In it, Little George is hooked to a hay rack adorned with an old outhouse taken from the community’s old McConnell school building grounds and painted during the slow crawl of the parade route. Four teenagers pose in front of the little structure while another sits in the truck’s bed. They’re all wearing government-issued yellow hard hats.

“I think wearing them made us feel important,” McConnell said.

Why it matters: Concerns over rural depopulation have lingered for decades.

The kids, all between Grades 11 and 12, were a work crew. They’d been hired by the provincial government to do farm beautification and maintenance tasks in their community for the summer. It involved a lot of painting.

Plenty of barns, fences and community centres in rural Manitoba got a facelift that summer, based on interviews with McConnell and other former Rural STEP program participants.

STEP, or the Student Temporary Employment Program, was the rural youth work program launched by the Schreyer NDP government in the mid-70s in an effort to bridge the employment gap for young people in rural Manitoba.

It consisted of teams of teenagers led by college student supervisors. Those teams did odd jobs that had been chosen by their local agriculture office. It also paid minimum wage, often a better lot than what a teen could do babysitting or working the family farm.

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Agriculture Secretary Rollins Speaks at American Farm Bureau Federation Convention in Anaheim

Video: Agriculture Secretary Rollins Speaks at American Farm Bureau Federation Convention in Anaheim

One of the highlights at the 2026 American Farm Bureau Federation Convention in Anaheim, California, was an address by U.S. Secretary of Agriculture Brooke Rollins. During her remarks, she thanked America’s farmers and ranchers and said the Trump Administration is fully aware that food security is national security.

She also acknowledged the challenging times in Farm Country with low commodity prices and high input costs and said that’s why the President stepped in to help with the recent Bridge Assistance Program.

Montana Farm Bureau Federation Executive Vice President Scott Kulbeck says that Farm Bureau members are appreciative of the help and looks forward to working with the American Farm Bureau Federation and its presence in Washington, DC to keep farmers and ranchers in business.

Secretary Rollins said the Trump Administration is also committed to helping ranchers build back America’s cattle herd while also providing more high-quality U.S. beef at the meat case for consumers.

And she also announced more assistance for specialty crop producers who only received a fraction of the $12 billion Farmer Bridge Assistance (FBA).

It’s important to note that producers who qualify for Farmer Bridge Assistance can expect the Farm Service Agency to start issuing payments in late February. For more information, farmers and ranchers are encouraged to contact their local USDA Service Center.