How Pork Cultivates Culture to Reach a Bigger Audience

Jun 05, 2023

Culture is a major focus in the Pork Checkoff’s most recently introduced strategic campaigns to reach and encourage consumption among Hispanic and African American consumers.

“If you look at the changing demographics in the U.S., one-third of the population is Hispanic, African American and Asian, and it tends to skew younger. As we look at the Millennials and Gen Z in particular, they're the most multicultural generations in U.S. history,” explains Bill Even, CEO of the National Pork Board.

The Pork Checkoff has developed an intentional plan to speak directly to this group and engage in conversation about the nutrition, health, compatibility, flavor and cultural ties pork offers. By and large, the targeted age group is between 18 to 45. This reaches the GenZennials born from 1992 to 2000, a mixture of Gen Z and Millennials, and the end of the Gen Xers.

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Video: The Next Pork Disease Outbreak? How Biosecurity Can Stop It Before It Starts!

The threat of disease outbreaks remains one of the biggest challenges facing pork producers across North America. At the World Pork Expo, I spoke with Rob Hannam, CEO of Farm Health Guardian, to discuss why biosecurity is more critical than ever and how innovative technology is helping producers reduce risk before disease reaches the farm.
In this interview, Rob explains how Farm Health Guardian's advanced biosecurity platform helps pork operations monitor and manage visitor access, track potential disease exposure pathways, and strengthen on-farm biosecurity protocols. With recent outbreaks of diseases such as ASF, PRRS, PED and others continuing to impact global pork production and ongoing concerns surrounding the spread of endemic diseases, proactive prevention measures have become essential for protecting herd health and business continuity.
Learn how digital biosecurity tools can help producers identify risks, improve compliance, and create stronger defenses against costly disease outbreaks. Discover why leading pork operations are adopting technology-driven biosecurity solutions to safeguard animals, employees, and the future of the industry.