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How to approach food processing issues with calm focus

Every food and beverage processing business needs to focus on specific issues, opportunities and challenges. One effective approach to do this is with a calm focus on priorities.

Retailers want to work with processors focused on how they can get the work done, as opposed to why they can’t.

Everyone has endured years of upheaval and challenges due to the pandemic, striving to get products made. Now, retailers want to work with processors focused on how they can get the work done, as opposed to why they can’t.

If you consider the retailers’ roller coaster ride, more of their time in the last few years was focused on the problems. Their supply chain teams weren’t celebrating the products on the shelves. Instead, they focused on the holes on the shelves and how to get inventory. In their merchandising teams, they weren’t complimented for prices that stayed the same. Rather, they were criticized for either negotiating too hard or gouging consumers with inflation.

Food and beverage processors had to find new ingredient sources, change packaging and deal with labour shortages.

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."