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How to approach food processing issues with calm focus

Every food and beverage processing business needs to focus on specific issues, opportunities and challenges. One effective approach to do this is with a calm focus on priorities.

Retailers want to work with processors focused on how they can get the work done, as opposed to why they can’t.

Everyone has endured years of upheaval and challenges due to the pandemic, striving to get products made. Now, retailers want to work with processors focused on how they can get the work done, as opposed to why they can’t.

If you consider the retailers’ roller coaster ride, more of their time in the last few years was focused on the problems. Their supply chain teams weren’t celebrating the products on the shelves. Instead, they focused on the holes on the shelves and how to get inventory. In their merchandising teams, they weren’t complimented for prices that stayed the same. Rather, they were criticized for either negotiating too hard or gouging consumers with inflation.

Food and beverage processors had to find new ingredient sources, change packaging and deal with labour shortages.

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Border View Farms is a mid-sized family farm that sits on the Ohio-Michigan border. My name is Nathan. I make and edit all of the videos posted here. I farm with my dad, Mark and uncle, Phil. We also have a part-time employee, Brock. My dad started the farm in 1980. Since then we have grown the operation from just a couple hundred acres to over 3,000. Watch my 500th video for a history of our farm I filmed with my dad.

I started making these videos in the fall of 2019 as a way to help show what I do on a daily basis as a farmer. Agriculture is different from any other industry and I believe the more people that are showing their small piece of agriculture, helps to build our story. We face unique challenges and stressful situations but have some of the most rewarding payoffs in the end. I get to spend everyday doing what I love, raising my kids on the farm, and trying to push our farm to be better every year. I hope that I can address questions or concerns that you might have about farms and agriculture.

I hope you enjoy my content and ask questions as you have them. I do my best to answer anything I can. Thanks for watching!