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How to approach food processing issues with calm focus

Every food and beverage processing business needs to focus on specific issues, opportunities and challenges. One effective approach to do this is with a calm focus on priorities.

Retailers want to work with processors focused on how they can get the work done, as opposed to why they can’t.

Everyone has endured years of upheaval and challenges due to the pandemic, striving to get products made. Now, retailers want to work with processors focused on how they can get the work done, as opposed to why they can’t.

If you consider the retailers’ roller coaster ride, more of their time in the last few years was focused on the problems. Their supply chain teams weren’t celebrating the products on the shelves. Instead, they focused on the holes on the shelves and how to get inventory. In their merchandising teams, they weren’t complimented for prices that stayed the same. Rather, they were criticized for either negotiating too hard or gouging consumers with inflation.

Food and beverage processors had to find new ingredient sources, change packaging and deal with labour shortages.

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Seeding Winter Wheat near Oshkosh Nebraska

Video: Seeding Winter Wheat near Oshkosh Nebraska

Seeding Winter Wheat near Oshkosh Nebraska

I am in the fie3ld with a farmer near Oshkosh Nebraska as he his no-till drilling winter wheat into a harvested corn field. In the video the farm is running their John Deere 9470RX tractor pulling a 42 foot wide Deere 1890C air drill with a 1910 commodity cart.

Winter wheat will emerge this fall and go dormant over the winter. In the spring it will stat growing again and be ready to harvest in mid July.