Innovative agricultural insurance product to strengthen Manitoba forage and livestock sectors

Feb 18, 2022

Winnipeg, Manitoba – Agriculture and Agri-Food Canada - The Canada and Manitoba governments are investing $253,600 through the Canadian Agricultural Partnership (CAP) to develop a new usage-based insurance (UBI) product, in collaboration with Dairy Farmers of Manitoba (DFM), to respond to needs expressed by forage crop growers and other stakeholders in a 2020 review of forage insurance programs, federal Member of Parliament for Winnipeg South Terry Duguid and Manitoba Agriculture Minister Derek Johnson announced today.

The province will enter a two-year contribution agreement (2021-22 to 2022-23) with DFM to provide up to $253,600 in CAP-Ag Action Manitoba Strategic Initiatives (industry-led) federal flow-through funding. The project will be led by DFM in partnership with the Manitoba Beef Producers and four additional producer organizations.

The project will develop a usage-based, farm-specific index insurance product for Manitoba forage growers. It includes the integration of satellite remote sensing and other big data, combined with an interactive web-based application that farmers can use to individualize their insurance, receive real-time and dynamic pricing, monitor forage production throughout the season and fast-track claims settlements.

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.