Interactive export catalogue launched

Jul 21, 2022

Connecting international buyers with Alberta product and service suppliers.

“Alberta Agriculture, Forestry and Rural Economic Development (AFRED) connects international importers, distributors and buyers located outside Canada with sellers in our agriculture and agri-food industries,” says Stefanie Braz, international initiatives officer with AFRED.

“Since the first edition in 2010, the Export Catalogue has historically been available electronically in a PDF format, and a printed version. The new modernized format is expected to increase awareness, use and accessibility. It will be updated throughout the year and no longer published in PDF or print.”

The online, interactive catalogue features Alberta agriculture and agri-food products and services exported internationally, and is accessed by trade commissioners around the world, Alberta trade offices and international buyers. Publishing the catalogue online was a collaborative project between AFRED’s Export Development Team and the Alberta.ca Team.

“Alberta’s agriculture equipment manufacturers, input suppliers, consultants and researchers have developed a reputation as innovative and knowledgeable product and service providers to the global marketplace. This catalogue connects potential buyers with Alberta product and service suppliers.”

Alberta agriculture and agri-food suppliers and processors can submit an application for review to list their products in the Export Catalogue. Products listed range from food and health products to agricultural products and services including equipment and supplies, animal feed, livestock, genetic material and fertilizers.

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.