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Is the Canadian Seed Industry Being Made Too Complex?

As the Seed Regulatory  Modernization (SRM) process kicked into high gear with the recent winter consultation spearheaded by the Canadian Food Inspection Agency (CFIA), seed industry stakeholders in Canada were faced with a big task — figuring out how to tweak today’s seeds regulations to make lasting change for the next generation.

It’s a process Quentin Martin says he doesn’t envy his fellow seed industry colleagues who make up the SRM working group and task teams for having to go through. And don’t forget the government officials tasked with spearheading it all, he adds.

“It can’t be easy being in a situation where there are so many opposing views. I know they didn’t create the issues that they’re dealing with today, and I understand that they’re just trying to figure out a way to reach a sensible resolution. It’s a tough position to be in, and I can empathize with them,” says Martin, owner of Ontario’s Cribit Seeds.

Martin is a board member for Seeds Canada and is also a member of the Ontario Seed Growers’ Association. You might say he’s been around and knows the issues.

He even has a few thoughts about fixing those issues, but he’s seasoned enough to know that things aren’t always easy to fix.

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Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies