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KBC Outreach Focuses On Heart Health

The Kansas Beef Council (KBC) is advancing efforts to share the science behind beef’s role in a heart-healthy diet, reaching health professionals and consumers with evidence-based resources. Recognized as American Heart Month, February provides an ideal opportunity to amplify these initiatives.

The recently developed Science Update: Lean Beef and Cardiometabolic Health booklet summarizes key checkoff-funded research and is being shared with health professionals nationwide. It features notable studies such as the landmark Beef in an Optimal Lean Diet study that demonstrates including 4 oz. to 5 oz. of lean beef daily in a DASH-style diet improves cholesterol levels. Additionally, a randomized clinical trial found that a Mediterranean-style diet with up to 5.5 oz. of lean beef daily led to improvements in cardiovascular risk factors, such as lower LDL cholesterol levels. Another study further supported these findings, showing improved cholesterol and blood pressure with lean red meat in a Mediterranean diet.

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Legacies of the Land - Episode 3 - Matthews Land & Cattle

Video: Legacies of the Land - Episode 3 - Matthews Land & Cattle

"Everything I am with what I do today is because of him… It's what America is built on." — Blake Matthews.

Watch 4 generations of Idaho farming in AGCO's #LandLegacies series.

Out West in Oakley, Idaho, the Matthews family has spent four generations learning from the land — and from each other. In this episode of Legacies of the Land, Blake Matthews shares what it takes to farm at scale, weather what nature throws your way, and honor the people whose work made today possible.