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KBC Outreach Focuses On Heart Health

The Kansas Beef Council (KBC) is advancing efforts to share the science behind beef’s role in a heart-healthy diet, reaching health professionals and consumers with evidence-based resources. Recognized as American Heart Month, February provides an ideal opportunity to amplify these initiatives.

The recently developed Science Update: Lean Beef and Cardiometabolic Health booklet summarizes key checkoff-funded research and is being shared with health professionals nationwide. It features notable studies such as the landmark Beef in an Optimal Lean Diet study that demonstrates including 4 oz. to 5 oz. of lean beef daily in a DASH-style diet improves cholesterol levels. Additionally, a randomized clinical trial found that a Mediterranean-style diet with up to 5.5 oz. of lean beef daily led to improvements in cardiovascular risk factors, such as lower LDL cholesterol levels. Another study further supported these findings, showing improved cholesterol and blood pressure with lean red meat in a Mediterranean diet.

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Genetics vs Genomics in Swine - Dr. Max Rothschild

Video: Genetics vs Genomics in Swine - Dr. Max Rothschild



In this episode of The Swine it Podcast Show Canada, Dr. Max Rothschild, Distinguished Professor at Iowa State University, explains how genetics and genomics have transformed swine production. He explores genomic selection, key gene discoveries, and the role of gene editing in improving disease resistance and productivity. Practical insights on litter size, meat quality, and industry adoption are also discussed. Listen now on all major platforms!

"Genetic improvement in swine production accelerated significantly once molecular tools enabled identification of DNA level variation influencing growth, reproduction, and meat quality across commercial populations."

Meet the guest: Dr. Max Rothschild / max-f-rothschild-b3800312 earned his PhD in Animal Breeding from Cornell University and has spent over four decades at Iowa State University advancing swine genetics and genomics. His research focuses on genetic improvement, disease resistance, and molecular tools for swine production. A leader in pig genome research, his work has shaped modern breeding strategies.