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KBC Outreach Focuses On Heart Health

The Kansas Beef Council (KBC) is advancing efforts to share the science behind beef’s role in a heart-healthy diet, reaching health professionals and consumers with evidence-based resources. Recognized as American Heart Month, February provides an ideal opportunity to amplify these initiatives.

The recently developed Science Update: Lean Beef and Cardiometabolic Health booklet summarizes key checkoff-funded research and is being shared with health professionals nationwide. It features notable studies such as the landmark Beef in an Optimal Lean Diet study that demonstrates including 4 oz. to 5 oz. of lean beef daily in a DASH-style diet improves cholesterol levels. Additionally, a randomized clinical trial found that a Mediterranean-style diet with up to 5.5 oz. of lean beef daily led to improvements in cardiovascular risk factors, such as lower LDL cholesterol levels. Another study further supported these findings, showing improved cholesterol and blood pressure with lean red meat in a Mediterranean diet.

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Today's consumers expect high quality flavorful protein options in an increasingly competitive marketplace and meeting that expectation starts with better data.

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