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KBC Outreach Focuses On Heart Health

The Kansas Beef Council (KBC) is advancing efforts to share the science behind beef’s role in a heart-healthy diet, reaching health professionals and consumers with evidence-based resources. Recognized as American Heart Month, February provides an ideal opportunity to amplify these initiatives.

The recently developed Science Update: Lean Beef and Cardiometabolic Health booklet summarizes key checkoff-funded research and is being shared with health professionals nationwide. It features notable studies such as the landmark Beef in an Optimal Lean Diet study that demonstrates including 4 oz. to 5 oz. of lean beef daily in a DASH-style diet improves cholesterol levels. Additionally, a randomized clinical trial found that a Mediterranean-style diet with up to 5.5 oz. of lean beef daily led to improvements in cardiovascular risk factors, such as lower LDL cholesterol levels. Another study further supported these findings, showing improved cholesterol and blood pressure with lean red meat in a Mediterranean diet.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.