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KOPPERT REVEALS NEW BRANDING

After nearly 30 years, the biological crop control company has changed its logo and visual identity. 

“Our mission to contribute to the health of people and the planet by partnering with nature has led us to where we are today: a solid purpose-driven organization with strong core values. Our new branding reflects that mission and values. This will ensure that what we stand for is reflected consistently in how we communicate,” says chief strategy officer (CSO), Peter Maes.   

With offices in 30 countries, the company’s biological solutions are being used in 100 countries all over the world. Over the years, the family company has evolved from a pioneering concern with four employees into a global market leader. According to Martin Koppert, chief business officer (CBO), it was time the branding evolves as well: “To make our world more sustainable, we need ways of growing that are both safe and healthy. Our goal is 100% sustainable agriculture. We work together with growers and farmers towards this goal. Our new branding will ensure a powerful image across all global markets and confirms Koppert’s unique dedication and commitment in providing a comprehensive range of biological solutions in a wide range of crops.”  

It was essential that the new branding shows the connection of Koppert with nature. “Nature is where we draw all of our inspiration from, where our solutions find their origin. Obviously, our new identity is rooted in nature,” says Maes.

The Koppert ‘K’ is designed to aim forward, always looking ahead for new sustainable solutions. In addition, the symmetry symbolises the equal importance of plant protection above and underground. The natural shapes and colours of the new Koppert brand express the connectivity with nature, and the unlimited solutions which can be found in it.

Source : Koppert

Trending Video

How to fix a leaking pond.

Video: How to fix a leaking pond.

Does the pond leak? Ummmm....possibly a tiny bit. Well, more than a bit...ok, the darn thing leaks like a sieve!

QUESTIONS ANSWERED: Damit is not plastic. Therefore, there are no microplastics. I wish I had not mentioned plastic, but that is a very common polymer and I mentioned it as an example of a polymer. A polymer is simply a chain of repeating molecules, or "monomers." Cellulose is a polymer of glucose molecules. Starches are also polymers of various molecules such as fructose, maltose, etc. We have many polymers inside our bodies. In other words, just knowing something is a polymer doesn't make it bad, toxic, harmful, etc. However, this also doesn't mean all polymers are safe.

The specific polymer used for Damit is a trade secret, however, it has been closely scrutinized by multiple health and safety authorities. This includes the governmental authorities of Australia, the USA, Europe, and Asia. Not only have they determined that is safe to use in earthen ponds, and not harmful to fish, but it is considered safe to use in human potable water systems in all of these areas. And of course, they know the exact makeup of the polymer when making this determination. I'm told that the same polymer is in use by many municipalities to keep potable water storage tanks leak free. I can't tell you exactly what the polymer is, because I don't know, but given the confidence with which the governmental authorities have authorized its use, I would bet it is made of a monomer that we are exposed to all the time, like fructose or something.

It also breaks down in a matter of years, and does not accumulate in the environment. The end products of breaking down are CO2, water, and base minerals like potassium. The SDS reports no need for concern with ingestion, inhalation, or contact. If in eyes, rinse with water.

End result, can I say for sure that it is 100% safe? No, I don't know exactly what it is. But given people who do know exactly what it is, and have scrutinized it, have approved it for use in human potable water systems, I'm pretty comfortable putting it in an earthen pond.