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Let’s talk about the weather!

The average person spends eight minutes a day talking about the weather. I just looked it up.

I had done a handful of freelance articles for the Co-operator before coming on board as a staff writer in May. I’m a journalist by trade, and don’t have a ton of agriculture in my background. I knew I had a lot to learn about the nuts and bolts of a farming operation; about soil science and botany, weeds and diseases, and I was excited to start my new journey.

One subject I thought I had sufficient knowledge in was weather. Eight minutes per day for a lifetime adds up. So, I figured I could hold my own.

Of course, I knew weather played a role in agriculture. Whenever you’re talking about growing crops or raising livestock outdoors, the topic of weather is bound to come up. Even the most agri-ignorant city-slicker has shared the notion that rain, in spite of its negative effect on parades and the like, can at least be ‘good for the farmers.’

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Trending Video

Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies