Manitoba Ag Ex Returns To Brandon

Oct 25, 2021

The Provincial Exhibition of Manitoba is bringing Manitoba Ag Ex back to the Keystone Centre in Brandon starting Wednesday.

"It's been a long time since we've had an event. Everybody is excited to come because it's been a long time since people have gotten together," said Dallas Johnston, co-chair of the Manitoba Ag Ex committee. "In the cattle business, you're always looking forward to showcasing what you're raising at home and hopefully entice some other breeders to get interested in your program and buy a female or a bull from you in the future."

Manitoba Ag Ex is the largest all-breeds cattle show in Manitoba.

Johnston says this year they are down to about 270 head of cattle, which he says is to be expected given the current situation. He adds this will be the first agriculture related event hosted by the Provincial Ex since the pandemic started.

Manitoba Ag Ex is entirely focused on the cattle industry, and attendees are all part of the agricultural industry.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.