MASC Notifies Clients About Privacy Breach

Jun 03, 2020

Manitoba Agricultural Services Corporation (MASC) is notifying its clients of a privacy breach of personal data that occurred on May 26, 2020.

An attachment containing the name and contact information of AgriInsurance clients was attached in error to an email sent to 134 producers in Manitoba.

The information that was sent did not include clients’ social insurance numbers or financial information.

Immediately following the error, MASC implemented additional process controls and contacted the Manitoba ombudsman to report the incident. The corporation will conduct a review of its processes and procedures to minimize the risk of an incident of this nature occurring again.

Producers affected by the breach will be contacted directly by MASC.

Under The Freedom of Information and Protection of Privacy Act, producers have the right to make a privacy complaint to the Manitoba ombudsman. Producers with any further questions regarding the breach of privacy are encouraged to contact MASC via email at mailbox@masc.mb.ca.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.