Farms.com Home   News

Midwest Farm Report: U.S. Beef’s Growing Success in Central America

In a radio segment sponsored by the Wisconsin Beef Council, USMEF representative Lucia Ruano discusses the growing popularity of U.S. beef in Central America with Pam Jahnke, farm director for Midwest Farm Report. The interview specifically highlights how marketing efforts for U.S. beef shifted during the early stages of the COVID-19 pandemic, targeting end consumers looking for high-quality meal options to prepare at home.

Click here to see more...

Trending Video

Advancing Swine Disease Traceability: USDA's No-Cost RFID Tag Program for Market Channels

Video: Advancing Swine Disease Traceability: USDA's No-Cost RFID Tag Program for Market Channels

On-demand webinar, hosted by the Meat Institute, experts from the USDA, National Pork Board (NPB) and Merck Animal Health introduced the no-cost 840 RFID tag program—a five-year initiative supported through African swine fever (ASF) preparedness efforts. Beginning in Fall 2025, eligible sow producers, exhibition swine owners and State Animal Health Officials can order USDA-funded RFID tags through Merck A2025-10_nimal Health.

NPB staff also highlighted an additional initiative, funded by USDA Animal and Plant Health Inspection Service (APHIS) Veterinary Services through NPB, that helps reduce the cost of transitioning to RFID tags across the swine industry and strengthens national traceability efforts.

Topics Covered:

•USDA’s RFID tag initiative background and current traceability practices

•How to access and order no-cost 840 RFID tags

•Equipment support for tag readers and panels

•Implementation timelines for market and cull sow channels How RFID improves ASF preparedness an