Midwest Farm Report: U.S. Beef’s Growing Success in Central America

Mar 07, 2022

In a radio segment sponsored by the Wisconsin Beef Council, USMEF representative Lucia Ruano discusses the growing popularity of U.S. beef in Central America with Pam Jahnke, farm director for Midwest Farm Report. The interview specifically highlights how marketing efforts for U.S. beef shifted during the early stages of the COVID-19 pandemic, targeting end consumers looking for high-quality meal options to prepare at home.

Click here to see more...

Video: Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Today’s episode features three guests discussing the similarities and differences between pork production in the United States and Brazil, along with strategies for managing risk in today’s industry while recognizing and acting on opportunities. First, Dr. Anne Caroline de Lara, executive manager of live pig production at Seara Alimentos, a JBS company in Brazil, is joined by Dr. Matthew Turner, head of operations for JBS Live Pork. Together, they discuss how labor, climate and ventilation challenges vary between Brazil and the United States, while underscoring their shared commitment to raising healthy pigs. They also point to lessons producers in both countries can take from one another’s systems and on-farm experiences. Then, Brady Reicks, risk manager at Reicks View Farms, shares his perspective on risk management, drawing from his background in markets and his transition into farming. He discusses how protecting margins varies by operation and offers practical approaches producers can use to make marketing and business decisions with greater confidence rather than hesitation.

Both conversations were recorded at recent industry events focused on swine livability, including the International Conference on Pig Livability and Iowa Swine Day.