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Missouri family adapts into hog production

Matt Stubblefield is adamant about the fact that he is a cattleman, not a hog farmer. But with generations of pork producers in his family, raising hogs was just a part of the farm operation.

“The hog barn on my father-in-law’s property was built by his grandpa in the 1950’s or ‘60’s,” said Matt’s wife, Rockael.

Like many farming operations in the mid- to late-1900’s, raising a few feeder pigs was standard for the Cuba, Missouri family. Matt’s great-great-grandpa would feed out about 1,000 head each year, according to his dad, Drew. Eventually, the Stubblefields started raising their own pigs and moved their sows to a pasture setting.

Going in and out of the hog business a few times, the family re-entered the business in the late 1990’s when Drew bought a gilt at the 4-H youth auction and bred her to a neighbor’s Poland China boar. Hogs have resided on the operation ever since.

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CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

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Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.