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Missouri family adapts into hog production

Matt Stubblefield is adamant about the fact that he is a cattleman, not a hog farmer. But with generations of pork producers in his family, raising hogs was just a part of the farm operation.

“The hog barn on my father-in-law’s property was built by his grandpa in the 1950’s or ‘60’s,” said Matt’s wife, Rockael.

Like many farming operations in the mid- to late-1900’s, raising a few feeder pigs was standard for the Cuba, Missouri family. Matt’s great-great-grandpa would feed out about 1,000 head each year, according to his dad, Drew. Eventually, the Stubblefields started raising their own pigs and moved their sows to a pasture setting.

Going in and out of the hog business a few times, the family re-entered the business in the late 1990’s when Drew bought a gilt at the 4-H youth auction and bred her to a neighbor’s Poland China boar. Hogs have resided on the operation ever since.

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EveryPig: AI, Collaboration & Data Integration Shaping Swine Production | Brian Doyle | WPX 2026

Video: EveryPig: AI, Collaboration & Data Integration Shaping Swine Production | Brian Doyle | WPX 2026

What are the biggest technology trends emerging at the 2026 World Pork Expo?

Brian Doyle of EveryPig shares his early observations from the show floor, highlighting strong attendance, increased collaboration between technology providers, and the growing role of artificial intelligence in modern pork production.

Doyle discusses how better data integration between systems can create a single source of truth for producers, while AI-powered tools and intelligent agents help automate routine tasks, analyze large volumes of production data, and turn information into actionable insights that improve decision-making.

Topics Covered:

Artificial Intelligence (AI) in pork production

Data integration and interoperability

Technology collaboration

Digital farm management

Automation and intelligent agents

World Pork Expo 2026

Recorded at the 2026 World Pork Expo.