NAEDA Raises Money at NADC for Financial Assistance & Scholarship Programs

Feb 08, 2024

The North American Equipment Dealers Association (NAEDA) announces that almost $100,000 was raised for the Equipment Dealers Foundation and the Canada Equipment Dealers Foundation at NAEDA’s 2024 annual North American Dealer Conference that was held in Dallas, Texas, January 29-31. The funds were raised through a live auction of items that were donated by NAEDA’s industry partners.

Both foundations provide financial assistance through dealership employee scholarships, capital funding and high school ag tech programs, which includes the Technicians for Tomorrow Program and support for high school guidance counselors to help promote careers in agriculture. Over the lifetime of the foundations, close to 4 million dollars has been provided for these scholarships, capital funding to tech training facilities and workforce development programing.

NAEDA thanks Ritchie Bros, Federated Mutual Insurance, Federated Canada, Seigfreid Bingham and Kohler for their unique auction items. The support provided by these companies is part of the annual support they provide to NAEDA’s fundraising events, which include clay shoots and golf tournaments that are held throughout the year.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.