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National Pork Board welcomes 4 new officers for 2023-2024 team

The National Pork Board elected four new officers for the 2023-2024 term beginning July 1.

NPB's 15-producer board of directors represent the 60,000 U.S. pig farmers who pay into the Pork Checkoff – a program funding research, promotion and education efforts for the benefit of the whole industry. The board allocates Pork Checkoff funds to address producer priorities, outlined in the producer-led annual planning process, to build trust and add value for U.S. pork and pork products.

Pennsylvania pork producer Bob Ruth was elected to serve as the president of NPB. Ruth currently serves as the senior vice president for Clemens Food Group after working for Country View Family Farms for more than 20 years. He is also an active member of the Pennsylvania Pork Producers Board of Directors, PennAg and Pennsylvania Farm Bureau.

"I am deeply honored to be selected by my peers as president for the next year," Ruth said. "We are all committed to serving our fellow producers by providing the best return possible on their Pork Checkoff investments. I know this is a difficult time in our industry, but I want our producers to know we don't take it lightly and we will continue to work tirelessly on their behalf to help educate, promote and conduct research showing consumers pork is a great source of sustainable protein."

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CEO’s of the Industry with Patrick Joyce from Passel Farms

Video: CEO’s of the Industry with Patrick Joyce from Passel Farms

CEOs of the Industry, Jim Eadie sits down with Patrick Joyce of to discuss the rapid growth and evolution of one of the pork industry’s emerging large-scale operations.

The conversation explores the integration of Cactus Family Farms, the operational challenges of managing a multi-state farrow-to-finish system, and how Passel Farms is balancing scale with culture, leadership, and community impact through initiatives like Passel Provides.

Patrick also shares insights on Prop 12 repopulation projects, innovation in swine production, sustainability, animal welfare, and the future direction of the pork industry over the next decade.