National Pork Board welcomes 4 new officers for 2023-2024 team

Jun 12, 2023

The National Pork Board elected four new officers for the 2023-2024 term beginning July 1.

NPB's 15-producer board of directors represent the 60,000 U.S. pig farmers who pay into the Pork Checkoff – a program funding research, promotion and education efforts for the benefit of the whole industry. The board allocates Pork Checkoff funds to address producer priorities, outlined in the producer-led annual planning process, to build trust and add value for U.S. pork and pork products.

Pennsylvania pork producer Bob Ruth was elected to serve as the president of NPB. Ruth currently serves as the senior vice president for Clemens Food Group after working for Country View Family Farms for more than 20 years. He is also an active member of the Pennsylvania Pork Producers Board of Directors, PennAg and Pennsylvania Farm Bureau.

"I am deeply honored to be selected by my peers as president for the next year," Ruth said. "We are all committed to serving our fellow producers by providing the best return possible on their Pork Checkoff investments. I know this is a difficult time in our industry, but I want our producers to know we don't take it lightly and we will continue to work tirelessly on their behalf to help educate, promote and conduct research showing consumers pork is a great source of sustainable protein."

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Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard

In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.