National Sorghum Producers Welcomes Stoller USA As An Industry Partner

National Sorghum Producers (NSP) is pleased to announce that Stoller USA, a subsidiary of The Stoller Group, will be joining the NSP Industry Partner program as a Contributor Level sponsor.

 

“We are excited to develop this new partnership with Stoller USA,” NSP CEO Tim Lust said. “Their focus on crop health, plant growth and yield optimization will help sorghum farmers reach their fullest potential, and we are pleased to have their partnership.”

 

The Stoller Group has a 50-year history as a leading provider of yield-enhancing solutions for both localized and global crop production challenges such as extreme temperatures, drought conditions, nutrient imbalance and less ideal soil conditions. Stoller, headquartered in Houston, Texas, is a global leader in biostimulant sales and is considered a pioneer in plant physiology, nutrition and hormone technology.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.