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NCBA Vice President Testifies Before House Ag Committee

The U.S. House Committee on Agriculture held a hearing yesterday to review the state of the livestock industry. Witnesses included U.S. Sen. Charles Grassley, U.S. Secretary of Agriculture Tom Vilsack and NCBA Vice President Todd Wilkinson, a rancher from South Dakota, who was among a panel of livestock producers who testified. Wilkinson said Congress needs to focus on incentivizing expansion of packing capacity and avoid mandates that could interfere with producers’ choice in marketing their cattle. He also cautioned Congress against adopting the Biden administration’s attempt to repeal stepped-up basis and force recognition of capital gains at death. 

In addition, Kansas Congressman Tracey Mann questioned Vilsack about the legality of USDA’s announced intention to remove harm to competition as a requirement to prove a violation of section 202 of the Packers and Stockyards Act (PSA). Mann raised the concern that removing the harm to competition requirement would convert PSA from a tool to ensure equal opportunity to one that ensures equal outcomes. 

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.