NEW CAMPAIGN URGES THE FEDERAL GOVERNMENT TO DEFEND SCIENCE-BASED TRADE STANDARDS

Sep 12, 2023

Today, the Canadian Cattle Association, Canadian Meat Council, and National Cattle Feeders’ Association are publicly launching our campaign “Say No to A Bad Deal” to stand up for science-based trade standards.

In July, the Government of Canada announced the accession of the United Kingdom (UK) to the Comprehensive Progressive Agreement for Trans-Pacific Partnership (CPTPP). The campaign seeks to implore the Federal Government to delay approving the UK’s acceptance to the CPTPP until a fair deal is negotiated between Canada and the UK.

Canadian meat is currently severely disadvantaged in the interim agreement with the UK as technical, non-tariff trade barriers have resulted in Canada being unable to access the UK market, while the UK enjoys unfettered access into the Canadian market. The proposed agreement will see the UK exporting over $50 million of their meat producers into the Canadian market, while Canada will be unable to export any meat products into their market.

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Video: Food Inflation and Pork Demand - Dr. Sylvain Charlebois

In this episode of The Swine it Podcast Show Canada, Dr. Sylvain Charlebois, Professor and Director of the Agri-Food Analytics Lab at Dalhousie University, discusses how food inflation is reshaping Canadian protein demand. He explains why pork remains competitively priced, consumer behavior, and why transparency, AI-assisted shopping, and protein demand will matter in the years ahead. Listen now on all major platforms!

"The potential of pork is there. We just need to see the product assume that role and take it away because all the elements are there."

Meet the guest: Dr. Sylvain Charlebois is a Professor in Dalhousie University's Faculty of Management and Director of the Agri-Food Analytics Lab. His research focuses on food distribution, food policy, food safety, food security, and traceability. Dr. Charlebois has written four books and more than 500 peer-reviewed and scientific articles. He holds a BComm from the Royal Military College, an MBA from UQAM, and a DBA from the University of Sherbrooke. Learn more from Dr. Sylvain Charlebois on The Swine it Podcast Show Canada, available on all major platforms.