New Holland Agriculture celebrates 125 years of history

The values and vision of New Holland’s founders are the beating heart of the brand to this day, as it celebrates 125  years at the farmers’ side, providing the support they needed at all times, constantly investing and innovating so they would have the products, technologies and services to farm efficiently, sustainably and profitably. 

 

Carlo Lambro, Brand President of New Holland Agriculture stated: “New Holland has a rich heritage started in a small town of Pennsylvania and has grown to be a global brand with presence across 170 countries. It is a history marked by important innovations that have changed agriculture. It brings together the unique legacy of brands such as Ford, Fiat, Braud and Claeys.  Most important of all, it is a history marked by people: our customers, our dealers, our employees, day after day, year after year. Together,  we  are  facing  the  many  challenges  of  agriculture,  helping  farmers  get  the  job  done, efficiently and profitably, and get the best from their business.”

 

New Holland is the farmer’s partner for every season – for good times and challenging times: “We are living in extraordinary circumstances that are changing how we live and work in ways we could never have imagined,” he added. 

 

“This situation has highlighted the vital role of agriculture and brought to the attention of the public how important farmers are in their life. Agriculture has reacted to the crisis with strength, successfully ensuring the food supply without disruption in the face of exceptional difficulties. And New Holland has remained at the farmers’ side throughout, providing the support they needed. We continue to invest in the future, and we will make the most of the possibilities of new technologies, connectivity, automation and alternative fuels – working together towards sustainable agriculture.

 

"As we celebrate our 125th anniversary, at this unprecedented moment in history, we look to the future with confidence.” 

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.