Today, Protein Industries Canada announced a new project with Konscious Foods, Avena Foods, and Canadian Pacifico Seaweeds (CPS) to bring new and improved plant-based products to the marketplace. Building off the success of Konscious Foods’ revolutionary frozen plant-based sushi, this project will amplify the nutritional content of its existing plant-based seafood products while helping the brand bring new innovative products to market.
“There is an ever-growing global demand for seafood, and this project is helping to meet that demand by offering an alternative plant-based option that expands the range of healthy and sustainable food options available to Canadians,” said the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry. “This project, which is supported by Protein Industries Canada, one of Canada’s global innovation clusters, demonstrates how innovation can address global challenges while contributing to a stronger economy and supply chain.”
“Many folks here in Canada and around the world are looking to include more plant-based options in their diets. This investment will help support the continued growth of our agriculture and agri-food industries so that Canada remains a world leader in the growing plant-based food market,” The Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food said.
With this project, Konscious Foods will advance the fortification and commercialization of its existing products, as well as develop an extended range of new offerings out of its state-of-the-art 34,000-square-foot facility in Richmond, B.C. Using pulse ingredients sourced from Avena in the Prairies, as well as CPS’ locally and sustainably sourced seaweed, this project brings together Canadian-leading ingredient providers to develop superior products. Konscious Foods will also evaluate pulses and grains from other Canadian suppliers and work with multiple universities to enhance the nutritional profile of ingredients and products.
“The innovation showcased by Konscious Foods and its partners is what differentiates Canada in this growing market space. Our ability to have ingredient processors – in this case, Avena – who work directly with farmers, and then loop back to the food processors, is the benefit of Canada’s uniquely integrated value chain,” CEO of Protein Industries Canada Bill Greuel said. “This connection and collaboration, along with the support of the Global Innovation Clusters program, is supporting innovation at an accelerated rate, leading to more successful Canadian companies, the building of new facilities, and the development of new IP that is being commercialized in Canada.”
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