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New Resource Helps Cattle Producers Maximize Profitability

For producers across the country, whether beef or dairy, cull cattle are part of doing business. Therefore, NCBA and CattleFax have released a new resource to help maximize profitability when culling decisions are made. “Right Way. Right Time. - A Guide to Cull Cattle Management” addresses key problem areas, provides strategies for making timely culling decisions to prioritize animal welfare and is designed to help producers capture more value through effective management of cull cattle.

“Managing cull cattle to be in good condition, sound and fit to transport will increase their value significantly,” said Trey Patterson, president and chief executive officer of Padlock Ranch Company in Wyoming. “The animals leaving our ranching operations are not only a valuable financial resource, but they also constitute a class of cattle that need and deserve as much care as any other animal on the operation.”

Even though cull animals often are viewed as a loss, with effective planning, these animals can be a significant source of revenue.

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World Without Cows - Official Trailer

Video: World Without Cows - Official Trailer


In World Without Cows, journalists Michelle Michael and Brandon Whitworth take viewers on a global journey to explore the essential role of cattle in agriculture, food systems, and rural economies. Through interviews with farmers, ranchers, and environmental scientists, the documentary challenges the growing wave of misinformation surrounding cattle and climate change.

Prompted by the rise of unscientific narratives that paint livestock in a negative light, Michael and Whitworth set out to tell a more balanced story—one rooted in evidence and lived experience. The film highlights the cultural significance of cows, their contribution to global nutrition, and the innovations within the industry aimed at reducing environmental impact.

World Without Cows is a compelling reminder of the complexity and importance of livestock in a sustainable future.