New technology being used to promote pork during state fair

Aug 10, 2015

The Iowa Pork Producers Association will be promoting its various 2015 Iowa State Fair activities digitally and interactively this year using new technology offered by Clearchannel Outdoor in Des Moines.

Space has been purchased on four digital billboards from Aug. 10 through Aug. 23 at locations around Des Moines to promote the various pork venues at the fair, including the Animal Learning Center, the Ag Building, Swine Barn, Iowa Pork Tent and the Pork Chop on a StickTM concessions.

Prior to the fair, the boards will carry messages asking consumers to photograph themselves at one of the IPPA venues or enjoying one of the pork products at the fair and then post the photo to either the IPPA Instagram or Twitter pages using #porkatthefair for display on the boards. IPPA also will be snapping photos of the venues and posting the images to the billboards.

Daily updates of the number of chop products sold also will be posted to the boards along with consumer chop photos throughout the fair as a reminder to stop by the IPPA concessions to enjoy delicious pork products.

Source: IowaPork

Video: You Be The Judge: Evaluating 8 Breeding Rams!

It's time for some honest feedback here at Ewetopia Farms! Today, we’re showing you all eight rams we used for breeding this year. Instead of just presenting them, we thought it would be fun to create a “Ram Report Card” — where we point out both their strengths and areas for improvement.

But here’s the twist: you be the judge! In the comments, let us know what you like about each ram and what you think could be improved. No ram is ever perfect, but every one of them brings something valuable to the flock. By sharing perspectives, we all learn more about what to look for in good breeding stock.

At Ewetopia Farms, we raise registered Suffolk and Polled Dorset sheep, focusing on high-quality genetics, structure, and friendly temperaments. Evaluating breeding rams is part of the bigger picture of building stronger flocks — and we’re excited to share the process with you.

If you enjoy seeing how we evaluate our animals, follow along by subscribing to our channel. We share daily insights into the joys and challenges of sheep farming here in Canada.