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Newly Established San Francisco Farm Bureau Works to Enhance City Residents’ Understanding of Agriculture

California’s newest county Farm Bureau – the first chartered in the state in nearly 40 years – is dedicated to nurturing local agriculture and enhancing urban food security education in San Francisco, the 17th-largest U.S. city.

Its creation was spearheaded by California Treasurer Fiona Ma, who previously served in the California State Assembly representing San Francisco. Having committed to understanding California's vast agricultural landscape and participated in more than 220 farm tours, Ma was surprised San Francisco, her home for 30-plus years, didn’t have a Farm Bureau.

She traveled to California Farm Bureau’s annual meeting in December 2023 to personally pitch delegates on the proposal.

“We want to do more to educate our young people in terms of Ag in the Classroom and Ag Day, and make sure that they have the same opportunities so that they appreciate all of the hard work that you all do,” Ma told attendees. “I wanted to make sure that we protected our farmers and our ranchers, so we don’t have to depend on other countries or other states for our food.”

The San Francisco Farm Bureau was established following a year of diligent planning and collaboration with local agriculture enthusiasts and has been officially chartered by the California Farm Bureau.

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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.