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Now Accepting Nominations - Award for Outstanding Research and Innovation - 2025

The Canadian Beef Industry Award for Outstanding Research and Innovation is presented by the Beef Cattle Research Council (BCRC) each year to recognize a researcher or scientist whose work has contributed to advancements in the competitiveness and sustainability of the Canadian beef industry. 

Nominations are welcome from all stakeholders of the Canadian beef industry and will be reviewed by a selection committee comprised of beef producers, industry experts and retired beef-related researchers located across the country. 

All nominations must be submitted to info@beefresearch.ca no later than May 1, 2025, with three or more letters of reference that speak to the nominee’s influence on Canada’s beef Industry. 

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WPX: How PIC’s Pork Chop Studio is transforming pork quality evaluation

Video: WPX: How PIC’s Pork Chop Studio is transforming pork quality evaluation

Today's consumers expect high quality flavorful protein options in an increasingly competitive marketplace and meeting that expectation starts with better data.

Clay Eastwood, PhD, applied meat scientist with PIC, was recently interviewed by The Pig Site’s Sarah Mikesell at the 2026 World Pork Expo in Des Moines, Iowa, US about how PIC's innovative imaging platform replaces subjective scoring with objective data, helping strengthen genetic selection for more consistent, high-quality pork