NPPC Applauds USDA for Extending Covid Vaccine Support

Feb 22, 2021

Declared essential by the U.S. Department of Homeland Security at the onset of the COVID pandemic, hog farmers, veterinarians, livestock haulers, harvest facility employees and other workers across the pork supply chain play a vital role in our nation’s food security and rural economies. Yesterday, the U.S. Department of Agriculture announced plans to deploy qualified personnel across several states to assist in the administration of the COVID vaccine. NPPC applauds the USDA for taking this special action. The following statement is attributable to NPPC President Howard “A.V.” Roth, a pork producer from Wauzeka, Wisconsin.

“The U.S. pork industry takes its role as an essential economic sector seriously and has made considerable investments to ensure the safety of its workers while maintaining its commitment to the nation’s food security. Of course, vaccination is the best defense against COVID-19 and we are grateful to the USDA for making personnel available to accelerate this national priority.”

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Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard

In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.