NPPC seeks input on traceability standards

Oct 30, 2023

U.S. pork producers tasked the National Pork Producers Council with leading an effort to update the existing swine traceability system. NPPC is asking swine producers, veterinarians, cull swine and breeding operators and show pig enthusiasts to comment on the draft standards by Oct. 27.

In 2006, U.S. swine producers voluntarily adopted animal traceability standards to strengthen the ability to track animal movements with the goal of controlling the spread of animal diseases.

“Approximately 1 million pigs are in transit every day, giving diseases plenty of opportunities to spread,” Scott Hays, president and pork producer from Missouri, said in an NPPC news release. “With the growing threat of a foreign animal disease reaching the United States, the need to address gaps in our existing traceability system is important for our farms and our industry.”

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Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard

In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.