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NPPC Submits Testimony on Importance of U.S. Pork Trade

This week, NPPC and the Minnesota Pork Producers Association (MPPA) submitted testimony for the congressional record on the importance of trade to the U.S. pork industry. House Committee on Ways and Means Chairman Jason Smith (R-MO) and panel member Rep. Michelle Fishbach (R-MN), who also serves on the committee’s Subcommittee on Trade, held a field hearing in Kimball, MN, to discuss “Trade in America: Agriculture and Critical Supply Chains.”

“Free and fair trade has helped the United States become an economic powerhouse,” said NPPC and MPPA in their testimony. To maintain that position, the country must expand trade in existing markets and open new markets, and it must resolve issues, including with supply chains, that could negatively affect the ability to trade.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.