LEAMINGTON, ON – Ontario Greenhouse Vegetable Growers, (OGVG), North America’s largest exporter of greenhouse-grown produce, is proud to be recognized with a Gold Hermes Award for the Greenhouse Goodness Digital campaign.
The Association launched Greenhouse Goodness as an education campaign in top U.S. markets to highlight the many benefits of making greenhouse-grown peppers, cucumbers and tomatoes the preferred choice for healthy, convenient, delicious and always fresh. The campaign, “This is Greenhouse Goodness,” features bright, fresh, and healthy choices that leave the consumer with just that… “feeling good.”
The plan developed in collaboration with Douglas Marketing Group, (DMG), is one component of a multi-level strategy the Association is rolling out across the Atlantic United States through a staged approach that includes social media influencers, online advertising, retail education, and point of sale.
The digital campaign and key messaging focused on Greenhouse Goodness delivering on the promise to bring nutritious, fresh, and sustainable produce to the tables of our consumers. With greenhouse-grown produce, consumers can expect consistent quality, flavourful peppers, tomatoes, and cucumber varieties every time.
“The Greenhouse Goodness campaign highlights the high standards and innovative practices that go into every step of the processes of our growers. We are dedicated to continuing our efforts in educating consumers and promoting the advantages of greenhouse grown produce while reinforcing our position as an industry leader,” Executive Director, Richard Lee said when speaking about the initiative.
Kay Douglas, DMG President shares, “An impactful campaign was developed working with the values and mission of Ontario Greenhouse Vegetable Growers. The Greenhouse Goodness campaign is positioned to showcase the key benefits of greenhouse-grown vegetables aimed to educate and create industry awareness. The Association has a great mandate, members, and an exceptional product that North America can be proud of, as well as a strong message and nutritious produce to deliver to consumers.”
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