The Ontario Craft Cider Association (OCCA) is launching a new industry growth strategy that aims to significantly multiply its impact. OCCA has slated the aspiring but attainable goal of increasing production from six to 30 million liters per year by 2030.
"We believe that this strategic plan represents a major milestone in the growth and development of the craft cider industry," said Association chair, Matt Dixon. "Through sector and consumer research we are poised for innovative and transformational expansion that will significantly increase the footprint of our impact on the Ontario economy."
The strategy identified four key pillars for advancing the industry: advocating for fairness, improving communication and building awareness, collaborating with supply chain partners, and growing partnerships. The strategy also looked at other North American craft cider markets and specifically New York State which has a $1.7 billion cider industry. Ontario cider is truly a 100% Ontario agricultural product with Ontario growing some of the best quality apples in the world.
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