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Opinion: Encouraging more to farm could be an uphill battle

Canadian agriculture can be a tale of two solitudes: the Prairies and everywhere else.

But Canadian agriculture faces many common challenges such as trade issues, public perceptions and, at times, governments’ misunderstandings of how modern farming functions. Most commonly, though, it shares a labour crisis. Each sector and region experiences it, and deals with it, in its own way.

Royal Bank recently produced a report that highlights the lack of people available to do Canada’s farming today and, more emphatically, in the future. While some of the report’s findings don’t apply directly to prairie agriculture, much of it applies to all.

A shortage of workers on Canadian farms has been a reality for decades. Some of it is due to the seasonal nature of the work. The post-war era saw otherwise un- or under-employed migrant Canadians, often from the Maritimes or northern Quebec, regularly performing seasonal farm labour in both Western and Central Canada.

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."