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Organizations look to see Canada take action in upcoming COP28 event

The Canadian Cattle Association, along with Ducks Unlimited Canada and the Nature Conservancy of Canada hosted a dialogue on on climate adaptation through sustainable livestock systems.

The event explored bridging the nexus of climate change and biodiversity loss through cross-cutting themes of sustainable production systems and food security as attendees discussed the implications of grassland conversion and sustainable food production as producers feed a growing population.

At the close of the event, the organizations were excited to highlight efforts currently underway on the Grasslands Conservation Initiative, an industry-led proposed initiative by CCA providing a multi-pronged approach to protect biodiversity, contribute to global food security, and restore agricultural lands and habitats.

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Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

Video: Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.
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