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Organizations look to see Canada take action in upcoming COP28 event

The Canadian Cattle Association, along with Ducks Unlimited Canada and the Nature Conservancy of Canada hosted a dialogue on on climate adaptation through sustainable livestock systems.

The event explored bridging the nexus of climate change and biodiversity loss through cross-cutting themes of sustainable production systems and food security as attendees discussed the implications of grassland conversion and sustainable food production as producers feed a growing population.

At the close of the event, the organizations were excited to highlight efforts currently underway on the Grasslands Conservation Initiative, an industry-led proposed initiative by CCA providing a multi-pronged approach to protect biodiversity, contribute to global food security, and restore agricultural lands and habitats.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.