Ottawa Announces Funding to Promote Canadian Beef

Jul 09, 2024

The federal government on Monday announced more than $6 million to help boost international demand for Canadian beef.

The money from the federal AgriMarketing Program is earmarked for two beef and cattle organizations, with Canada Beef receiving $5.86 million, and the Canadian Cattle Association getting just over $453,000.

The investment aims to drive the growth of Canada’s beef industry through promotional activities – such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars - that increase awareness and demand for Canadian beef in existing and new markets, said a government release.

The value of Canadian beef exports has increased in recent years. From 2018 to 2022, the value increased from $2.7 billion to $4.7 billion, and, in 2023, the value of Canadian beef exports exceeded $5 billion.

In 2023, the top importing countries for Canadian beef included the US ($4 billion), Japan ($351 million), Mexico ($284 million), South Korea ($122 million), and Vietnam ($79 million).

Source : Syngenta.ca

Video: What’s at Stake in Every Slice | On The Brink: Episode 7

Six hundred Canadian farms grow grain for Warburton's under custom contract — and that partnership exists because of Canadian plant breeding. Now the man responsible for maintaining it is sounding the alarm.

Adam Dyck is the program manager for Warburton's Canada, a company that produces over two million loaves of bread a day for more than 20,000 retail locations across the UK. He's watched Canadian wheat deliver thirty years of yield gains and quality advancements that make it worth sourcing at scale — and shipping across the Atlantic. But he's also watching the investment conditions that produced those gains come under pressure. Dyck makes the case for a new funding mechanism that brings both public and private dollars into wheat breeding before Canada's competitive window starts to close.