Peel Recommends Producers Make Their Strategic Plan For Rest Of Decade

Apr 10, 2015

The cattle market outlook is highly variable for 2015. Oklahoma State University Extension Livestock Market Economist Dr. Derrell Peel said a lot will depend on which sector a producer is involved in and continued process of drought recovery.

"You want to take advantage of these markets as the best you can, but you have to work with your forage resources," Peel said. "Other folks, I think are being much more aggressive in general. Particularly the cow-calf sector, definitely sitting in the driver’s seat now. We don’t have enough cattle and the market is increasingly telling them to do that.

Peel recommends cow-calf producers make their expectations for the next three to five years. He said producers need to ask themselves if they think cattle prices will remain strong for several more years and can justify paying these high costs for breeding animals. If you don’t believe that, he said producers need to determine their plan to take advantage of these high prices.

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Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.