PEI POTATO BOARD LAUNCHES VIGNETTES

Jan 15, 2020

It takes an Island. This memorable tag line underscores the uniqueness of Prince Edward Island potatoes in seven vignettes to be released in 2020. The project is a spin-off of an advertising campaign launched in 2017.

Even in Prince Edward Island with a small population of 157,000, there are consumers who are misinformed about potato production. This outreach project is designed to put consumers in touch with how potatoes are grown.

"I've had some good friends that are very smart that don't know how potatoes come out of the ground," says Mark Phillips, marketing specialist, PEI Potato Board.

The seven videos address the themes of introducing the PEI potato industry, planting, growing, harvesting, grading, family traditions and uniqueness.

For the planting video, go here: https://bit.ly/2FIg1Gf

For the harvesting video, go here: https://bit.ly/39Zp8QC

Source : PEI

Video: Finding a Balance of Innovation and Regulation - Dr. Peter Facchini

Regulations help markets and industry exist on level playing fields, keeping consumers safe and innovation from going too far. However, incredibly strict regulations can stunt innovation and cause entire industries to wither away. Dr. Peter James Facchini brings his perspective on how existing regulations have slowed the advancement of medical developments within Canada. Given the international concern of opium poppy’s illicit potential, Health Canada must abide by this global policy. But with modern technology pushing the development of many pharmaceuticals to being grown via fermentation, is it time to reconsider the rules?

Dr. Peter James Facchini leads research into the metabolic biochemistry in opium poppy at the University of Calgary. For more than 30 years, his work has contributed to the increased availability of benzylisoquinoline alkaloid biosynthetic genes to assist in the creation of morphine for pharmaceutical use. Dr. Facchini completed his B.Sc. and Ph.D. in Biological Sciences at the University of Toronto before completing Postdoctoral Fellowships in Biochemistry at the University of Kentucky in 1992 & Université de Montréal in 1995.